It's difficult to write about this book without quoting the previous reviewers (whose comments I really enjoyed reading), because our individual discoveries of and reactions to "Star Man's Son" have been so similar. Like most of them, I first read this book years ago when I was a junior-high student, and it has stayed with me like no other science-fiction story before or since. My sons are adults now, but as teenagers they also read the book (on their mom's recommendation) and had the same reaction to it. (I might add that I re-read it at that time, and the story and the writing had lost none of its "magic" for me.) My own copy has long since disappeared....probably loaned to someone who forgot to return it, but I would love to find a copy and read it again. I read a lot, and my reading tastes are quite eclectic, but I do love a good science fiction story. It just seems they are getting harder and harder to find... the so-called "fantasy" type having taken over the genre in such a big way. I've often wondered why some enterprising movie-maker hasn't picked up on "Star Man's Son." It has all the ingredients for a great sci-fi film if whoever wrote the screenplay would stay true to Norton's story.

Wow, so many read this story so long ago and loved it, too. I'm 42 and read this book when I was a 7th grader. I still have my original copy! I've read it perhaps eight or nine times since then, although it became more and more dated and the pages more and more brittle with each read. Regardless, Ms. Norton brilliantly captured Fors' quest and his sense of alienation. It was the sheer adventure and the characterization that's most important in this story, not the socio-political backdrop that somewhat shadows the storyline.

When I found out that Andre Norton was female (when I was a teen) I was amazed that she was able to get inside of Fors' head (who's male) so well. The mark of writing genius, if you ask me.

This book is truly is one of the classics of all of S/F. And this is the story that totally hooked me in the genre.

Son of a gun, I just happened to think of this book one day and typed it in just for fun - and there are other reviews - and the reviews are good! I read a chapter from this many many years ago a middle school English class (required reading) and thought this story rocks! A story of after the apocalypse , primitive tribe living around Noo York City! This was a super book, I wish they would reprint it, it would make a good "Twilight Zone" or "Star Trek" type TV movie. I never did read the whold book, though, don't know how it ends - on an uplifting and hopeful note, I'm sure!

We used this book in our math class. It was a wonderful explanation of how simple geometry works.
What the books about:
This book is about a Line, a Dot, and a Sqiggle. It shows you how the three relate, and differnt things you can do with them mathmatically, throgh the medium of a classic love story.
Its a wonderful book and i suggest you read it, even if your not in a math class. I also hear there is a short cartoon bassed off of it.

I first read this book about thirty years ago and still chuckle when I page through its plum, black and white illustrations that underline an understated love story. A book for all ages -- the twenties, thirties, and forties. As a teacher I've shared this story with fifth graders, college students in creative writing classes, and foreign students learning the English language. However, I don't keep this 1963 edition around for my students. I keep it for the tongue in cheek wordplay and illustrative battle between the line and the squiggle for the deep affection of the dot. An age-old battle.

I bought this book for my husband for our first wedding anniversary (first is paper.) He loved it! A great story, wonderful drawings and just the right message. A great gift!

Literature scholars universally recognize Eliot's "Waste Land" as one of the most influential poems of the 20th century. The poem draws on a wealth of images, everything from classics of Western literature to Tarot cards, from anthropology to Eastern sacred texts. The title refers to the barren land of the Fisher King in Arthurian legend; both the king and the land eventually find redemption through the Holy Grail. Through a masterful use of language and symbols, Eliot brilliantly portrays the problem of meaning in the modern world --- and the way to deeper meaning!

Unfortunately, many of Eliot's references are arcane, and not easy for the lay reader to pursue. For example, few modern readers happen to have a copy of Webster's play "White Devil" or excerpts from Shackleton's account of the Antarctic expedition readily available on their shelves. Hence, the virtue of this particular edition: in addition to Eliot's original poem and original notes, this book includes the relevant passages from every single work Eliot quotes in the "Wasteland", all translated into English. For the first time I have seen in print, this book allows the reader to understand this magnificent poem in light of the full scope of its allusions. A triumphant achievement!

Do I really need to say how important Eliot is? Simply put, this is the dividing line. Poetry has never been the same since. Beyond that, the Norton Critical edition does an excellent job assisting us by providing the reader with many of the sources this excellent poem was based on, as well as many responses to this poem in one neat and nifty book! Plus the poem is thrown in just for kicks. Buy the book! Love the book!

Simply put, THE WASTE LAND is one of the strangest, most complicated, and interesting poems ever written. Try reading an unannotated version of the poem and you will see why even TS Eliot scholars need a little help with some of the images and literary references Eliot uses. This NORTON CRITICAL EDITION of THE WASTE LAND is an essential book for any Eliot fan, new or old. It provides you with practically every single piece of literature, history, and music that inspired Eliot to write his manifesto of the Lost Generation. If you have any questions concerning THE WASTE LAND, this is the book you need...this is the book you want. Buy it and realize how well-read you are not.

I bought a Scottish Fold after reading Gether's first two books. And was pleased to find that Norton's qualities are are a part of the breed. Loving, calm, etc. And total people magnets. The last book is cheerful, more stories of Norton's exploits and travels. Not until the last third of the book do we see Norton start to "fade." When Gethers sees that Norton is nearing the close of his life he takes him on a final road trip.
I read, I cried, I read some more and cried a lot more.

The odd thing is that this is not a depressing story. It's a story that ends and it ends just as Norton lived--with love for his human.

This book is by far the sweetest, most honest books about an animal I have ever read. Peter Gethers has a very easy going, conversational writing style that really makes Norton's personality come alive. I have been a cat lover my enitre life and the author captures things about cats that only someone who is capable of feeling this deep conection would know. Also- this is not an overly sentimental, gushy book- it is simple and honest and very very funny. I laughed out loud and cried while reading this. It is not a book you will soon forget.

Many may think "Oh, c'mon, some cheesy cat book" but this is by far one of the most incredible stories I have ever read. It is the story of Norton the cat who changed the lives of all he met. Gethers has written other books about Norton, but this is the last we'll ever find, as Norton is now in Heaven. While reading this book, I almost felt I was right there with Norton on his adventures to fancy restaurants and long car trips and spending a whole vacation hanging out with the people at the front desk of the hotel who couldn't bare to let him leave. Norton is incredible, and so is this book.

This is the best book on meteorites ever written. Lots of pictures and easy to read. I guarantee it!!!

This is the book for anyone interested in Meteorites, Meteoritics, History of Meteoritics, and hunting for and identifying Meteorites. Richard Norton has written a very readable book which does not require a scientific background to fully understand the subjects. The Parts of the book are: "Falls, Finds and Craters", "What is a Meteorite?", "Meteorite Hunters", and "Origins". Each part can be read separately and stands alone. I started reading with the section about the pioneer meteorite hunter H.H. Nininger to whom Meteoritics owes so much. When in doubt as to the meaning of a scientific term, Mr. Norton has helpfully attached a Glossary. If you want to verify, test, or etch a meteorite, turn to the Appendices for instructions. For more written sources on Meteoritics, see the book's "References" section. Dorothy Norton has illustrated beautifully in a manner which is most helpful for understanding the text. The book, in addition to being a delight to read, (once I started reading I could not put it down), does a real service to the advancement of Meteoritics.

I've read this book from cover to cover and have gleaned an enormous amount of information on meteors. It covers all subjects from composition of various types of meteors to classifications to what to actually look for if you are hunting for them yourself.

This is one of the best-written technique books I have read on outdoor photography! It is very complete covering technical aspects such as Lighting, Composition, Lenses (wide angle through telephoto), Capturing Motion with shutter speed, and films and filters. And, it covers creative technique for wildlife, landscape, and underwater photography. Both essential for fine photography.

While reading this book, I felt I was being taught, coached, encouraged, prodded, and admonished to become a better photographer.

The book contains some absolutely beautiful images that perfectly match the written subject. Nearly every photo includes an "how I took this picture" sidebar that got an "Ah Ha! So THAT'S how it's done!" reaction from me every time. There was not one element of this book that was not specifically designed to educate. I felt like I had enrolled in the premier photography class with the world's best photographer for an instructor.

This isn't a book. It's a learning experience and if you miss it, YOU HAVE MISSED IT!

I only just started reading this book about a month ago, and instead of reading it all the way through cover to cover, I've been dipping into it here and there at random. I've discovered that no matter where I start reading, Norton offers valuable advice that will be useful to relative neophytes such as myself as well as the more technically experienced photographer.

Soon I will read the book from cover to cover, after which I'll write another more comprehensive review. For now, I just wanted to echo the other reviewers' comments here and say this is an excellent book that is well worth the money, considering it's only about ... ... ... It's definitely the best of 3 or 4 books I've bought recently on the subject of outdoor photography.

I just wanted to echo what others have said so far about this book. To be honest, I had never heard of Boyd Norton until Amazon recommended the book to me when I purchased another photography book. But I decided to try the book out, based on the previous reviews and the inexpensive price, and I'm sure glad I did! It's very well written and I can relate to the author's challenges of long-held photographic beliefs. He seem to state that, as long as the end result is pleasing, go ahead and break all the rules! I agree, and he offers many ideas and methods of coming up with unique perspectives and images that do just that.

I find most photography books I read to just re-state what others have already said, but this book continually gave me new ideas and fresh insight into different techniques and subjects. I'd be surprised if even an accomplished and seasoned photographer didn't get more than a few things out of this book.

Thanks, Boyd Norton, for putting together a very informative book with amazing pictures and descriptions of the processes used to create them!

I read this book as a child, and very happily reorded it when a memory of it surfaced. The plot is as excellent as I remembered it. A young boy named Milo finds the entire world to be completely uninteresting, and he's already bored, cyncial and jaded, despite the fact that he can't be more than 12 years old. Somebody gives him a way to explore, and he's off to a fantastic land of imagination in his little electric car. Once there, he finds that knowledge and thought have become personified. He encounters cities of words and numbers, a woman who guards and saves sounds, he literally jumps to Conclusions, takes a swim in the sea of knowledge. The main plot involves Milo and some assorted friends (my favorite is the watch-dog Tock, who has a real watch on him, but then I've always loved dogs) rescuing two princesses who are trapped in the Mountains of Ignorance. Milo must battle all of the demons that plauge goodness and knowledge to accomplish his goal. Along the way, he discovers that he and the world are much more interesting and exciting than he thought. Besides that, another little gem is hidden in here. Life is not just about learning and pursuing knowledge. There are many varities and experiences out there. Math, science, art, history and so on. The key is not just learning about them, but learning how to balance them so that they all work together to make us better people. Milo got the message in the end, and I hope that more follow in his footsteps. This book is written on a children's level, but the author never talks down to kids or patronizes them. It's a pleasant read for all ages. Enjoy!

After my first reading of 'The Phantom Tollbooth', it became,and still remains, my favorite young reader book. I wrote two book reports on it for my middle school reading classes. I even received a copy of it as a tenth birthday present. Ever since, I've read it from cover to cover at least once a year.

As a child, I enjoyed reading the strange adventures of a bored Milo embarking on his legendary quest. As an adult, I enjoy the tome's play on words, such as the Whether man ("It's more important to know whether there will be weather, rather than what the weather will be") and the Isle of Conclusions, a place you have to jump to to get there. I also love the book's personifying such abstract concepts as statistics, like the (literally) half a child that Milo meets who's the end result of the average family having 2.58 children. It also has neat takes on people's points of view, like the boy who grows down, rather than up. Needless to say, it's pretty apparent that even though I loved this book as a kid, I appreciate it much more as an adult.

If you remember reading this as a child, I strongly recommend you give it a look again. You'll likely pick up on quite a few things in the story that you might not have gotten the gist of in your youth!

'Late

This book is especially meaningful to those who find life a waste of time. Mr. Norton Juster deserves an applause straight from my heart. I read this book halfway in fifth grade, and it is the first book to entice me to walk into a library, and begin other journeys in the talented hands of hundreds of authors. This little boy is very similar to me, as well as many people, young and old, who find themselves bored with the world. A little boy who mysteriously finds a tollbooth in his room is swept into a journey full of fun and odd surprises: two conflicting royal brothers who fight about words and numbers, The Silent Valley where people protest their rights for the return of sound, a place where people grown down rather than up, and places understandably known as Illusions and Reality. In conclusion Milo finds understanding in King Azaz's words,"...So many things are possible just as long as you don't know they're impossible." This book will take you right on along with Milo, Tock, and the Humbug and show you what makes this book, and life altogether adventurous and beautiful. Although many stories such as Alice in Wonderland are very similar to The Phantom Tollbooth, nothing else has quenched my thirst. For that reason at 20 years old until I die it is and will be my favorite book...Thank you Mr. Norton Juster.

Incidents in the Life Of A Slave Girl is a harrowing, personal experience of a AA female born and raised during the tumultuous, infamous and tragic era of slavery in America's history. Harriett Jacobs, aka Linda Brent, tells in her own voice-one that is explicit and easy to understand-the story of a young woman born into the brutal, horrendous slavery era who later escapes to freedom in the North. Incidents is emotional and the feelings are raw as you experience the tale of a slave who desired freedom so badly that she hid for SEVEN YEARS in a narrow, cramped quarter without much freedom of movement. The story is riveting and moving and shows what an individual is able to accomplish in spite of sex, race and slavery. Incidents is a story of bravery in light of insurmountable circumstances and ones belief that they can succeed in spite of unmeasurable difficulties.

Incidents is an excellent reading selection for a bookgroup and a book that I highly recommend to everyone. Remember the story and share the story so that history doesn't repeat itself.

Intended to convince northerners -- particularly women -- of the rankness of Slavery, Incidents in the Life of a Slave Girl presents a powerful autobiography and convincing writing that reads like a gripping novel but is organized and argued like an essay.

Incidents follows the "true story" (its authenticity is doubted in some places) of Linda [Jacobs uses a pseudonym] who is born into the shackles of slavery and yearns for freedom. She lives with a depraved slave master who dehumanizes her, and a mistress who mistreats her. As the novel progresses, Linda becomes increasingly starved of freedom and resolves to escape, but Linda finds that even escaping presents its problems.

But Incidents is more than just a gripping narration of one woman's crusade for freedom, and is rather an organized attack on Slavery, intended to convince even the most apathetic of northerners. And in this too, Incidents succeeds. The writing is clear, and Jacobs' use of rhetorical strategy to preserve integrity is astonishing.

Well written, convincing, entertaining, Incidents is an amazing book.

Incidents in the Life of a Slave Girl by Linda Brent is a deeply touching narrative of a slave woman's journey through the heinous institution of slavery to her eventual emancipation. Through her description of bonded labor, the reader very poignantly realizes what it was like for millions of African Americans to be brutalized and ravaged by slavery. Written in 1861 to educate the Northerners, especially the women, about the evils of slavery, the autobiography is a harrowing account of a woman's life, what the author ironically calls her 'adventures'. The abuse that the palpably intelligent and veracious author had to undergo has the power to humble every one of us even today.
Linda Brent was born as a slave in the household of a miraculously benevolent mistress. She lost her mother at the age of six, but her mistress, who was her mother's half-sister, took good care of her and endowed on her ward the gift of literacy. The degradative reality of slavery was hidden from the author till she entered her early teens, when within a year both her mistress and her father passed away, and she was acquired by the household of Dr. Flint. At his plantation, the author had to bear the full force of slavery. From this time to the author's eventual freedom, the reader gets a glimpse of the persecution that a slave had to face.
As mentioned above, the book was written to illustrate the depravity of slavery to people living in the North. It is striking to see how humbly, or even apologetically, the author has used her life to explain the circumstances of slavery. She has used fictitious names and concealed the names of places so as not to offend any person, black or white. As one reads the book, the author can definitely be identified as a pious and truthful person, and becomes easy to see why the author places so much emphasis on her secrecy. The book is not written to garner sympathy from readers, but to shock readers into the realities of slavery. It was an appeal to the people who the author thought had the power to defeat slavery to act on it.
The author's main argument is that slavery is not just about perpetual bondage, but it involves the absolute debasement of a people. She painfully acknowledges that the 'black man is inferior', but vociferously argues that it is a result of slavery, which stymies the intellectual capacity of her race. She believes that 'white men compel' the black race to be ignorant. Although she was wronged by many Southern white men, she does not blame the white race for her ills. She believes that the institution of slavery has ample negative impact on the household and psyche of a white family as well, and that white males are coerced into being brutal. She rebukes 'the Free States' in her own pacific way for condoning slavery in the South. Her stand is that a life of manumit destitution is radically more acceptable than bondage, and that is the general idea that the author wants the readers to remember.
The book is sequenced more or less in a chronological order. The author's astoundingly comfortable childhood is shattered by the nefarious demands of being a pubescent female slave. She explains how even the body of a slave is not her own, and is considered to be a property of the slaveholder, that can violated or abused according to his wishes. Her analogy to being traded or shot like pigs demonstrates the extent of shame that a slave had to bear with. Her infatuation and blind faith in the goodness of a white man make her the mother of two children, and her determination to keep them away from the evils of slavery becomes her primary goal. In her attempts to flee from slavery, she has to hide in a den above her grandmother's house for seven years. The anguish of a mother who can see her children but not be able to communicate with them is heart wrenching. The story of her escape to the North is also incredible. Even after reaching the north, she had to resist prejudice and fear for a long time before she and her children eventually became free.
By reading the book, the reader can definitely get to experience the life of a slave. Perhaps the shocking brutality of the truth is shielded in the book by the author's conscious effort to not be a cause of affront. She wrote this book because she had a message to give to the readers, but was held back in a way by her goodness. On the other hand, reading a book written in a simple way, as though the author was narrating her story in front of the reader, goes on to validate her tragedy. It is explained in a more personal way than a historian would explain it, and the harsh emotions experienced by the author break through, even though she tries to suppress her sadness. The author's argument that slavery is humiliating is proved by the fact that the author does not explain exactly how she was mentally and physically abused. She only points out that she had to bear physical and mental decadence, but does elaborate on the techniques of the likes of Dr. Flint.
It has to be remembered that this book was not written to be a historical text. It is about a woman's personal fight with slavery. It cannot be argued that her emotions were wrong or that her views about slavery can be challenged in any way. Readers who have not experienced slavery are not in a position to do so. This book definitely manages to do what it was intended to do, and that is to make the reader aware that slavery was a harrowing experience for the African Americans. As a book of past injustices and future hopes, it is a must read.

After years without picking up a novel by Dickens (memories of starchy classes at school), I decided to plunge into "Bleak House", a novel that had been sitting on my bookshelf for about ten years, waiting to be read. Although I found it heavy going at first, mainly because the style is so unfamiliar to modern readers, after about ten pages I was swept up and carried off, unable to put the hefty tome down until I had finished it. This book is a definite classic. The sheer scope of the tale, the wit of the satire (which could still be applied to many legal proceedings today) and the believable characters gripped me up until the magnificent conclusion. One particularly striking thing is the "cinematic" aspect of certain chapters as they switch between different angles, building up to a pitch that leaves the reader breathless. I can't recommend "Bleak House" too highly. And I won't wait so long before reading more Dickens novels.

This is the second book by Dickens I have read so far, but it will not be the last. "Bleak House" is long, tightly plotted, wonderfully descriptive, and full of memorable characters. Dickens has written a vast story centered on the Jarndyce inheritance, and masterly manages the switches between third person omniscient narrator and first person limited narrator. His main character Esther never quite convinces me of her all-around goodness, but the novel is so well-written that I just took Esther as she was described and ran along with the story. In this book a poor boy (Jo) will be literally chased from places of refuge and thus provide Dickens with one of his most powerful ways to indict a system that was particularly cruel to children. Mr. Skimpole, pretending not to be interested in money; Mr. Jarndyce, generous and good; Richard, stupid and blind; the memorable Dedlocks, and My Lady Dedlock's secret being uncovered by the sinister Mr. Tulkinghorn; Mrs. Jellyby and her telescopic philanthropy; the Ironmaster described in Chapter 28, presenting quite a different view of industralization than that shown by Dickens in his next work, "Hard Times." Here is a veritable cosmos of people, neighbors, friends, enemies, lovers, rivals, sinners, and saints, and Dickens proves himself a true master at describing their lives and the environment they dwell in. There are landmark chapters: Chapter One must be the best description of a dismal city under attack by dismal weather and tightly tied by perfectly dismal laws, where the Lord Chancellor sits eternally in Lincoln's Inn Hall. Chapter 32 has one of the eeriest scenes ever written, with suspicious smoke, greasy and reeking, as a prelude to a grisly discovery. Chapter 47 is when Jo cannot "move along" anymore. This Norton Critical is perhaps the best edition of "Bleak House" so far: the footnotes help a lot, and the two Introductions are key to understanding the Law system at the time the action takes place, plus Dickens' interest in this particular topic. To round everything off, read also the criticism of our contemporaries, as well as that of Dickens' time. "Bleak House" is a long, complex novel that opens a window for us to another world. It is never boring and, appearances to the contrary, is not bleak. Enjoy.

"There is little to be satisfied in reading this book"?? I couldn't disagree more. Bleak House left a profound impression on me, and was so utterly satisfying a reading experience that I wanted it never to end. I've read it twice over the years and look forward to reading it again. Definitely my favorite novel.

I don't know what the previous reviewer's demands are when reading a novel, but mine are these: the story must create its world - whatever and wherever that world might be - and make me BELIEVE it. If the novelist cannot create that world in my mind, and convince me of its truths, they've wasted my time (style doesn't matter - it can be clean and spare like Orwell or verbose like Dickens, because any style can work in the hands of someone who knows how to use it). Many novels fail this test, but Bleak House is not one of them.

Bleak House succeeds in creating a wonderfully dark and complex spider web of a world. On the surface it's unfamiliar: Victorian London and the court of Chancery - obviously no one alive today knows that world first hand. And yet as you read it you know it to be real: the deviousness, the longing, the secrets, the bureaucracy, the overblown egos, the unfairness of it all. Wait a minute... could that be because all those things still exist today?

But it's not all doom and gloom. It also has Dickens's many shades of humor: silliness, word play, comic dialogue, preposterous characters with mocking names, and of course a constant satirical edge. It also has anger and passion and tenderness.

I will grant one thing: if you don't love reading enough to get into the flow of Dickens's sentences, you'll probably feel like the previous reviewer that "...it goes on and on, in interminable detail and description...". It's a different dance rhythm folks, but well worth getting used to. If you have to, work your way up to it. Don't start with a biggie like Bleak House, start with one of his wonderful short pieces such as A Christmas Carol.

Dickens was a gifted storyteller and Bleak House is his masterpiece. If you love to dive into a book, read and enjoy this gem!

This book is a must read for those planning, creating or managing websites.
The sub-title of the book captures what it is about, Gaining competitive advantage through high-quality web content.

Gerry McGovern, through his internet newsletter, New Thinking, has been on a consistent crusade to get all of us to recognize the working content of a web site is words (effective messages) and that website visitors are readers. The book examines this reality in considerable detail and contains many helpful suggestions for improving the effectiveness of website investments

The writers make the point that a website is essentially a publication, and needs to be managed in the same sense. The site publisher needs an involved editor, and should use skilled writers----and should not leave content to the nearly obsolete "webmaster"

The authors make the point that in many cases the words in a web site are not written with needs of the reader in mind and fail to get the desired response. Their message as too "the seven things readers want from your web site" is a real gem. These are:

1.Readers want to be able to find things.
2.Readers want your advice.
3.Readers want up-to-date, quality content
4.Readers want relevant and straightforward content.
5.Readers want to do things
6.Readers want to interact
7.Readers want Privacy.

Two passages from the book are effective summaries of its main message,

"Remember that the reader is king of the Web, and that everything about your website needs to be done with the reader in mind, is the key to online success.
If you know your readers, know how they behave in our information-literate society, and know the seven things they want from your website, you'll be well on your way to success. Remember the best word that sums up the online reader is - impatient".

"Few investments in website design are as critical - and as difficult - as planning, testing and implementing a navigation systems that's simple, intuitive and comprehensive enough to serve readers. ..........Readers like a variety of ways to navigate through a website. Make sure you include a wide enough range of navigation options to account for different readers' habits and tastes".

The book is filled with clear thinking, practical advice and suggestions. It is an absorbing read, worth your time and money.

The World Wide Web is the world's largest publishing medium, and one of the most important. It is a news source, reference tool, sales venue, meeting point, marketplace, exchange, and entertainment center. It is also an information point and service center. The Web connects millions of organizations to many kinds of clients, customers, members, and publics. The Web is one of the great tools of the information society. It is also our greatest source of information overload.

Web problems commonly develop because individuals and organizations fail to recognize that using the Web to aggregate and distribute information is publishing. Gerry McGovern and Rob Norton have written this useful book to help those who write, edit, or design Web content to publish effectively.

Effective Web publishing involves getting the right content to the right person at the right time. In this useful, well written book, McGovern and Norton explain how to do it.

Content Critical book is a how-to-do-it manual. Written in direct, clear language, the book offers systematic explanation for dozens of useful techniques and principles. It is also a primer in the theory of Web publishing. It explains why the techniques and principles work. It encourages readers to develop a useful philosophy and theory of web design.

Most web sites do not work well and many do not work at all. McGovern and Norton attribute this to the lack of common publishing standards on the Web, where the libertarian attitude toward freedom of content is mistakenly confused with failure to consider legibility, ease of use, and ease of navigation. According to McGovern and Norton, this confusion is made worse by designers who mistake the web for an extension of MTV and programmers who see the Web as a playground for new technologies.

The solution this book offers is a five-stage publishing strategy with usable checklists and serious conceptual tools for analyzing the situation, defining publishing scope, designing information architecture, building a publishing team, and designing appropriate technology.

This book is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years from now should read this book. KF

Ken Friedman. Book review. Design Research News, Volume 7, Number 1, Jan 2002 ISSN 1473-3862.

...

This is an excellent book for academics and practitioners alike. It cuts through the hype that has surrounded Internet-enabled business since its inception - at first by over-enthusiasm and then, after the NASDAQ crash, over-pessimism. But this book is more than just another book about how to deal with the Web - it should be read by managers in any information organisation, since it presents valuable insights into communication.

Gerry McGovern, one of the founders of Nua Internet Surveys, is known to many Internet professionals worldwide for the thoughtfulness, insight, and clarity of writing of his e-newsletter, New Thinking (now available from www.gerrymcgovern.com), and he has teamed up with a professional journalist, Rob Norton, to create this book.

The underlying philosophy of Content Critical is summarized in the opening to Chapter 3: "In business the customer is king. On the Internet, we hear that 'content is king'. But that's like saying from a business perspective that 'product is king.' It's the exact opposite of what 'customer is king' thinking is about. If the customer is king in business then the customer (reader) is king on the Internet. If the reader is king then content serves the reader...A classic fault of writing and publishing is that it puts the ego of the author or editor before the needs of the reader...If the reader doesn't read you, you don't have a business model" (p.45). Few could argue with that. Indeed, a reminder that the Web is subject to the same basic marketing principles as the rest of the world, and an encouragement to develop beyond a production orientation, is to be welcomed by any Web user, be that in the management of content or the hardware that drives it. McGovern and Norton take the basic principles of marketing and communication and apply them with clarity and insight to publishing on the Web.

This book should be read by anyone involved in Web content management, of course, but it should also be required reading for those with responsibilities including internal or external communication (and what academic or executive does not?) It has an accessible style, making the strong analysis and good practical ideas easy to understand and implement. It would be a good textbook in a course on Web content management. On behalf of all users of the Web, this reviewer hopes such courses grow and prosper!

...